After tens of 1000’s of pre-orders, 3D audio headphones startup Ossic disappears

After taking tens of 1000's of crowd-funding pre-orders for a high-end pair of “3D sound” headphones, audio startup Ossic introduced this wee...


After taking tens of 1000’s of crowd-funding pre-orders for a high-end pair of “3D sound” headphones, audio startup Ossic introduced this weekend that it’s shutting down the corporate and backers won’t be receiving refunds.

The corporate raised $ 2.7 million on Kickstarter and $ three.2 million on Indiegogo for his or her Ossic X headphones which they pitched as a pair of high-end head-tracking headphones that might be good for listening to 3D audio, particularly in a VR setting. Whereas the corporate additionally raised a “substantial seed funding,” in a letter on the Ossic web site, the corporate blamed the sluggish adoption of digital actuality alongside their crowdfunding marketing campaign stretch targets which slowed down their R&D staff.

“This was clearly not our desired consequence. The staff labored exceptionally onerous and created a production-ready product that could be a technological and efficiency breakthrough. To fail on the 5 yard-line is a tragedy. We’re extraordinarily sorry that we can not ship your product and wish you to know that the staff has finished every part attainable together with investing our personal financial savings and dealing with out wage to exhaust all prospects.”

We now have reached out to the corporate for added particulars.

By January 2017, the San Diego firm had obtained greater than 22,000 pre-orders for his or her Ossic X headphones. This previous January, Ossic introduced that that they had shipped out the primary models to the 80 backers of their $ 999 developer tier headphones. In that very same replace, the corporate stated they’d enter “mass manufacturing” by late spring 2018.

In the long run, after tens of 1000’s of pre-orders, Ossic solely constructed 250 pairs of headphones and solely shipped a couple of dozen to Kickstarter backers.

Crowdfunding marketing campaign failures for merchandise are hardly ever surprising, however typically the collapse comes from the corporate not with the ability to purchase extra funding from exterior buyers. Right here, Ossic seems to have been misguided from the beginning and even with almost $ 6 million in crowdfunding and seed funding, which they stated almost matched that quantity, they had been left unable to start large-scale manufacturing. The corporate stated of their letter, that it might possible take greater than $ 2 million in extra funding to ship the prevailing backlog of pre-orders.

Backers are understandably fairly upset about not receiving their headphones. A bunch of over 1,200 Fb customers have joined a recently-created web page threatening a category motion lawsuit in opposition to the staff.

Leave a Reply