Facebook facelift feeds mobile appetite, may appeal to advertisers

Facebook Inc. introduced a visually rich, mobile device oriented "flow" on Thursday, the biggest changes in the most recognizable feature of the so...


Facebook facelift feeds mobile appetite, may appeal to advertisers

Facebook Inc. introduced a visually rich, mobile device oriented “flow” on Thursday, the biggest changes in the most recognizable feature of the social network now.

Changes in the newsfeed, whose look and feel is virtually unchanged since its inception, including a division into several sections, with separate areas for photos and music. They will begin to roll in limited mode of Thursday.

revision, that the power of mobile devices and desktop computers normalizes, is designed to provide users with an active interaction and attractiveness to prevent advertisers as Facebook beats Google Inc. to market on the internet.

CEO Mark Zuckerberg had different job if needed a makeover as recently as January, when the company “search graphic” launched the shortcomings by allowing users to trawl information about the world’s largest social network.

RSS

Facebook, ever-changing stream photos, videos and comments downloaded from friends, is the first page most users see when log is one of the three “pillars” of the service, and search profiles and the user.

The latest major update for the function took place in September 2011. Since then the company has integrated ads directly in animal feed and turned his attention to the creation of “mobile first experiences’, because more people now have access to social networking smartphones and desktop computers desktop.

addition of advertising, however, led to complaints from users who prefer a stream cool see comments that personally involved, emphasizing the difficulty of balancing advertiser friendly formats – such as larger images -. the maintenance of the 1 billion members and involved

FACEBOOK VS GOOGLE

The world’s largest social network is ready to trust the Wall Street recover after an initial exchange failed last year, in response to concerns about the long – term. many of which center on a quarter of the entire industry towards the use of mobile devices

Facebook, which is still more than a quarter of their IPO price of $ 38 in up to 2 percent to $ 27.99 on Thursday on the Nasdaq.

Facebook and Google, who both made their debut on desktop computers are responsible for the transfer of their products on smartphones and tablets, which usually yield less revenue than PC.

The two pillars Internet is also a war of revenue from mobile advertising -. a market that is still low in comparison to the traditional desktop computer, but grows exponentially

In terms of overall mobile advertising, Google commanded a share of 53.5 percent in 2012, helped by its dominant position in the search-based advertising. Facebook had 8.4 percent, a distant second, according to estimates from research firm eMarketer the.

But in terms of mobile advertising sales display edges narrowly on Facebook rival with 18.4 percent of the market in compared with 17 percent of Google, doing research estimate.

(written by Edwin Chan, editing by Gerald E. McCormick and Matthew Lewis)

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