Why Google thinks that users will enjoy Google Currents instead of Google Reader?

A few words about Currents and Reader Enough tears shed and petitions signed as well as unkind words about "Google" after the news of the imminent cl...

A few words about Currents and Reader

Enough tears shed and petitions signed as well as unkind words about “Google” after the news of the imminent closure of Google Reader.
So we are not going to repeat them but pay attention to the close message. It says that Google concentrate the energy on fewer products, and such a focus will improve the quality of survivors: “as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.”

So what the company had concentrated upon? On joke being called Google Currents!

Quite a long time I’ve seen ads Currents in the main promotional placement at Play “ANDROID”. But the description and screenshots somehow not impressed myself.
Then Allah Zabrovskaya, the head of PR dpt. of the Russian Google in response to questions Roem.ru for 8 th March mentioned that enjoys Currents: “I read through the articles from both the Russian and foreign media and I like the interface since you can view and specific publications, and top news”.

What is Currents in detail?

That speech made me interested enough to download and see the application in detail.
In few words the Currents is similar to a simple and glossy Reader with a very limited choice of content offered. Well, sometimes even not limited but  recommended  by Google. After installation the user immediately is signed up to “top” of publications broken down into special categories. The user is able to add other resources from the catalog and remove uninteresting. News is presented in a form of a “card” being familiar to most of users from Google Now. Looks nice at first glance  but when a lot of them – in the hole you can wipe the screen, because flipping the non-compact (compared with headers Google Reader) cards would be long.

On the left hand side is a menu with subscriptions. If you click on the title of the group, the application displays full screen images of beautiful subscriptions. But go to a specific news for them is impossible. For example, if you see a photo of Yuri Milner and want to know what he is listening naushnichkah there, you will not succeed. Well, or you need to go to the tape “Reuters” and find an unimaginable number of news is that which is about Milner. A trivial task, I tried (and found). When you click on a particular edition can go to his belt. Some tape then divided into sections.

As for the Russian media they for some reasons are working a little less in the media field when compared to the same of foreign ones. If the media line is presented in The Verge only with the attractive pictures of all kinds without technical flaws then the same in Russian “Kommersant” is not so ideal since there are duplicates of the same news and the like.
But the funny thing is in the Russian description of the application in Currents Play (in Russian it is called Google Media). It says: “Blogs and feeds. Combine all of your subscriptions in Google Reader, a favorite blogs and also feeds into a beautiful collection that will look like a real magazine.”

The subscription option to feeds exist there as well although it works really badly. Add new feeds quite impossible, available only those that you have already read in Google Reader. New records of the feeds appear with a delay of several days. Groupings do not.
In general, the application Currents produces a strange impression. Being bored or the queue, or in subway or a traffic jam you can go through pretty pictures and occasional news but due to a too simple structure is difficult to plan work with huge amounts of information is rather tough with this application.

Personally for me there is not a great interest in the formation of the recommended approach in content. The only thing I signed myself in Google Currents is feeds for Roem.ru. It would be logical to expect something relevant as recommendations to it but Google advises only reading the news at Rap Up all the time.


In such case the interface for the “publishers” wizard edition offers to define RSS-feed articles first. Other options for content delivery remaining is YouTube channel and creation of articles by hand in HTML.

But what exactly was the reason for me writing this article?  The update on my phone to Android version 4.2.1. since after the upgrade procedure  Currents occurred as system application which one unable to remove. So, by closing up a long-running Reader being beloved by many people and promote in every way the underdone Currents…. sounds like a «kind of focus», doesn’t it?


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