Pivot, network for millennials, tries to change TV

NEW YORK (AP) â?? Pivot is the name of a TV channel for 15-to-34-year olds who want to change the world. In the process, they can help change the...

NEW YORK (AP) â?? Pivot is the name of a TV channel for 15-to-34-year olds who want to change the world.

In the process, they can help change the Pivot television sector.

Announced in December last year, the new company was officially unveiled Wednesday at a press conference to present the details of the program and distribution, and to disclose the name and on the August 1 date to sign. It will initially be available in more than 40 million households.


is a division of Participant Media, founded in 2004 by entrepreneur and philanthropist Jeff Skoll, who helped mastermind eBay. Since then, the participant produced more than 40 films and documentaries (with seven wins and 35 nominations at the Oscars), “The Help” Charlie Wilson’s War” ”’ Food, Inc. “An Inconvenient Truth” contain” and the recent Steven Spielberg’s “Lincoln.”

The company is dedicated to “create lasting sustainable change through the power of storytelling,” said Evan Shapiro Pivot president, “and now we bring the television.

“Pivot mandate is entertainment that inspires social change, and our goal is to Millennials, but other than that we have a general entertainment network with all content types: drama, comedy, debates and documentaries,” says Shapiro, who before he participant served as president of IFC and Sundance Channel, and executive producer of documentaries and series such as “This film is not rated yet” and the Peabody Award-winning “Brick City” and “Portlandia.”


schedule around the clock (no long periods of social form infomercials fill). Documentaries fill a large part of the program, including those film festivals in the library of the participants, and world premieres.

acquired series “Friday Night Lights”, the inspiration for theater high school football, and “Farscape” a cult classic previously aired on the Sci-Fi channel on a diverse group of passengers on a spaceship forced to co- work to survive.


viewers also get acquainted with “Little Mosque on the Prairie” a long-term Canadian sitcom centered on a Muslim community in a fictional town Saskatchewan prairie. “There has never been seen in the United States because” mosque “, the word is in the title,” said Shapiro.


offers 300 hours of new programming in the first year.

New series with a public-together different tones produced and hosted by Joseph Gordon-Levitt, a talk show-reality Meghan McCain (daughter of former presidential candidate Senator John McCain) and writer Craig Pearce (“Moulin Rouge” and the upcoming “The Great Gatsby”), a title fantasy drama “Will,” a young William Shakespeare has not proved that his time crushes the modern era (and is billed as a mix of “Deadwood,”” 8 Mile “and “Shakespeare in Love”).

“Jersey Strong” is a documentary series from the creators of “Brick City” which focuses on two unconventional families in Newark, NJ â?? a man and a woman raising children and counseling for young people who are members of two rival gangs, and two women in a same-sex relationship that running a law firm.

Every night, the air network “Take Part Live”, a talk show whose themes are selected earlier in the day by going online to viewers TakePart.com, Participant Media hub for social action.


in a relationship between programming and marketing with Rolling Stone magazine, and co-produce 10 documentaries with Univision, which every film broadcast in Spanish, while Pivot divides the film in English.

Pivot A slogan is “your turn”, which deals with the public segment of 27 million members of the network is called “Generation Y fans.”

Not only the new network will continue its programs in this group is the distribution strategy adjustment in the way they consume media, Shapiro said.

Reports are rife that the young viewers traditional TV for YouTube videos shun on the internet, and they are “cutting the cord” of the programming cable as a movement or because money saving they consider television an outdated way to look.


research has found otherwise.

“There is no such thing as a cord-cutting,” said Shapiro. “They all have broadband?? And giving them everything they want, including video. We decided to call reframe “


identified two major groups in the potential target group. Subscriber watch cable TV.” Television “on multiple platforms and viewers are broadband subscribers


will accommodate two groups.

” This is the first channel that is available both via traditional pay-TV group, and by your ISP as a stand-alone (service), “he said. Monthly fee (described as less than the price of a cup of coffee dinner) by applying Pivot on any device,” subscribers will be able to this path, both live and on-demand streaming to take with you wherever you go in the world. “

line features include a” Take Action “for information about the social issues addressed in each program, adapted to the location of the observer and interests to open.

Shapiro believes that this double source can be a game changer in the TV industry, making it a “TV channel” available for each viewer, regardless of the selected delivery device. Pivot would be the first of many “à la carte” broadband channels offered to subscribers tired of paying for the entire cable network levels.

Such an arrangement meets the requirements of the young viewers, said Shapiro, as expressed heavily in research Pivot: “I want to see what I want, where I want, when I want.”

Pivot How to be greeted by this demanding audience?

“The market is a guarantee for our success. But social change is just as important if not more important, dipstick.” Together Shapiro said, they are what the company calls its “double bottom line”.





Frazier Moore is a national television columnist for The Associated Press. He can be contacted at fmoore (at) ap.org and http://www.twitter.com/tvfrazier

Leave a Reply