Salesforce takes aim at e-commerce with $2.8 billion Demandware buy

(Reuters) - Cloud-based software maker Salesforce.com Inc. said yesterday that it will buy Demandware Inc., whose software is used by companies to ...


Salesforce takes aim at e-commerce with .8 billion Demandware buy

(Reuters) – Cloud-based software maker Salesforce.com Inc. said yesterday that it will buy Demandware Inc., whose software is used by companies to run e-commerce sites, for about $ 2.8 billion

The transaction will help agents open a new front, as it attempts to take more market share from traditional software vendors like Oracle Corp. and SAP AG, both of which already offers cloud-based e-commerce services.

The e-commerce market is growing at a blistering pace as retailers expand their online presence, promoting the demand for software that helps management functions such as payment processing and inventory management.

Salesforce se cash offer of $ 75.00 per share represents a 56.3 percent premium to Tuesday’s closing Demandware.

The high premium that several bidders were probably on the table for Demandware, Stifel Nicolaus & amp; amp; Co. analyst Thomas Roderick said, Adobe Systems Inc. and Oracle cites other possible contenders.

“We are not winning any transaction, it is only the agreement that we can actually be done,” chief executive officer Marc Benioff told CNBC in an interview.

shares Demandware, which about 21 percent has fallen in recent years, has 55.9 percent to $ 74.81 on Wednesday. Shares of Salesforce, considered a barometer for the cloud computing industry, an edge down 0.3 percent.

Demandware, whose customers include Lands’ End Inc., L’Oreal SA and Marks & amp; amp; Spencer Group Plc, reported sales growth of over 30 percent for the last 10/4

“I think Salesforce CRM effectively won the war -. They need to be in terms of innovation and they should have the broadest, deepest portfolio … it was a blindekol for them, “has Wedbush Securities analyst Steve Koenig.

Global spending on digital marketing platforms is expected to grow annually more than 14 percent to about $ 8.5 billion in 2020, Salesforce said, referring to research firm Gartner.

The transaction is expected to close in the second quarter, Salesforce’s ended July is expected from the company in 2017 to increase sales by about $ 100 million- $ 120 million.

Salesforce fiscal 2017 sales forecast of $ 8.16 billion- $ 8.20 billion in May.

But agent said it now expects an adjusted profit of 93 cents-95 cents per share for the full year, compared with its previous estimate of $ 1 – $ 1.02

BofA Merrill Lynch financial advisor Salesforce is for the transaction, while Goldman Sachs is advising Demandware

(Reporting by Anya George Tharakan and Kshitiz Goliya in Bangalore; Editing by .. Saumyadeb Chakrabarty and Shounak Dasgupta)

Leave a Reply