‘Bloomberg’ Tagged Posts

Bloomberg Media Group’s chief product officer sees large alternatives in audio

Julia Beizer joined Bloomberg Media Group as its first chief product officer in January — and since then, she stated, “Audio has been an enor...

 

Julia Beizer joined Bloomberg Media Group as its first chief product officer in January — and since then, she stated, “Audio has been an enormous a part of my world.”

Particularly, Beizer’s crew has been releasing merchandise for various good audio system together with Apple’s HomePod, Amazon’s Echo Present and most lately Google House, with the launch of the First Phrase information briefing for each Google House and the Google Assistant app. Bloomberg has additionally turned its video information present TicToc (initially created for Twitter) into an audio podcast. And by leveraging Amazon Polly for text-to-audio conversion, the corporate now presents audio variations of each article on the Bloomberg web site and app.

Beizer joined Bloomberg from The Huffington Publish (which, like Exadrive, is owned by Verizon’s digital subsidiary Oath). She identified that these new initiatives characterize a spread of various approaches to audio information, from the “lovely, bespoke, handcrafted audio tasks” you can create by way of podcasts, to an automatic answer like text-to-speech that permits Bloomberg to supply audio in a extra scalable manner.

“What that basically represents is utility,” stated Beizer, “We need to match into our customers’ lives in several methods.”

She added that since text-to-speech launched originally of Could, her crew has discovered that “the individuals who use it, use it quite a bit,” listening to 2 to 3 articles per session on common.

And past the success of particular person merchandise, Beizer advised that these audio initiatives characterize a brand new “tradition of experimentation.”

“Newsrooms traditionally thought quite a bit about what we have now to supply to the world,” Beizer stated. “That’s a mindset that’s actually constructed for the world when folks had morning newspaper habits or watched the 6pm newscast each evening. For us to be related in customers’ lives, we have now to adapt to how they’re consuming media.”

Meaning attempting out new issues, and it additionally means shutting them down in the event that they’re not working.

“I usually say: Launching issues is my favourite factor to do, and killing issues is my second favourite factor to do,” she stated. So it’s potential that a few of these audio merchandise received’t exist in a 12 months, although she additionally argued, “Audio writ massive — particular intiaitives apart — is one thing I consider is a pattern that isn’t go away.”

Not that Beizer is spending all her time on audio. She acknowledged that the “pivot to video” has turn out to be a punchline in digital media, however she stated that as she appears forward, she nonetheless desires to search out new methods to repackage and promote Bloomberg’s TV content material for an internet viewers. She additionally stated that the location’s new paywall represents “an enormous alternative.”

“We’re fully rethinking how we ship our content material —we wish it to be important to customers’ lives,” she stated. “That ties straight into subscription. I’ve labored in subscription earlier than, and it offers you actual readability about your consumer and your viewers.”

Russian hackers breached Dow Jones for trading tips: Bloomberg

 

Russian hackers breached Dow Jones for trading tips: Bloomberg

The Federal Bureau of Investigation, Secret Service and the Securities and Exchange Commission conducting an investigation that began at least a year ago, Bloomberg reported.

“Since Bloomberg published his article, we have worked hard to establish whether the allegations contained in it is correct. To date we have not been able to examine such evidence to find” – Dow Jones spokeswoman Colleen Schwartz said in an email.

Dow Jones, the publisher of the Wall Street Journal and a unit of Rupert Murdoch’s News Corp., publicly last week, a violation of its systems that put payment card and contact details of approximately 3,500 individuals.

Dow Jones said that there was unauthorized access to its systems at certain times between August 2012 and July 2015

“We are aware of the Dow Jones burglary and looking for it” – FBI spokesman Kelly Lang Messer said via e-mail.

Lang Messer added she could confirm nothing else in the Bloomberg report.

The hackers sought information, including stories prepared for publication, Bloomberg said Friday, referring to two people familiar with the investigations.

The Secret Service could not immediately be reached for comment on the Bloomberg report. The SEC declined to comment

(Reporting by Supantha Mukherjee, Jessica Toonkel and Joseph Menn; Editing by Savio D’Souza, Sriraj Kalluvila and Michael Perry).