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Univision confirms it’s exploring sale of Gizmodo Media Group and The Onion

Over the weekend, phrase broke that Univision was planning to dump Fusion Media, the model portfolio containing a piece of The Onion and numerous...

 

Over the weekend, phrase broke that Univision was planning to dump Fusion Media, the model portfolio containing a piece of The Onion and numerous media properties bought in a Gawker hearth sale lower than two years again. At this time, the corporate confirmed with Exadrive that it has “initiated a proper course of to discover the sale” of each the Gizmodo Media Group and The Onion.

The corporate isn’t providing a lot info past what’s at present obtainable within the press launch, however the proposed sale features a bevy of robust media manufacturers, together with Gizmodo, Jezebel, Deadspin, Lifehacker, Splinter, The Root, Kotaku, Jalopnik, The Onion, Clickhole, The A.V. Membership and The Takeout.

The Spanish language broadcaster bought the Gizmodo belongings from Gawker Media for $ 135 million again in 2016, after the corporate was rocked by a Peter Thiel-backed Hulk Hogan lawsuit. The portfolio was rolled up together with Fusion TV into Fusion Media, a millennial-focused pivot into digital by a model that had historically had points maintaining with the occasions.

However Univision’s 12 months has seen a CEO shuffle and ongoing restructuring with a number of rounds of layoffs. Univision reportedly tried to promote a stake within the firm final 12 months, however in the end failed on account of “skittish” traders.

This outing, it appears Univision is all in, although it notes sale is something however assured, writing, “There isn’t any assurance that the method to discover the sale of those belongings will end in any transaction or the adoption of some other strategic different.”

A gaggle of trade insiders are placing Russian election meddling up for advert awards

 

A small group of promoting trade insiders have developed a novel marketing campaign for this years’ advert awards season — nominating Russia’s misinformation and manipulation efforts for an award.

In accordance with a report in The New Yorker, these advert insiders have already put the case research they made for Russia’s election interference  — “ProjectMeddle.com” — up for a Webby Award.

The Webbys is an award ceremony that purports to offer accolades and acknowledgement to “one of the best of the web”.

The submission video itself is one thing to see.

Working with a group of volunteers, the promoting professionals make a compelling case for Russia’s work as a masterpiece of selling and immoral suasion.

The trade insiders use the language of selling to name consideration to the blatant manipulation of the system to disseminate Russian propaganda and misinformation.

The marketing campaign additionally notes that the Russian-backed campaigns tried to take advantage of fashionable apps like Pokemon Go and social media running a blog platforms to create “information” to advance their agenda.

It’s unimaginable to argue that these messages didn’t have at the very least some affect on the election outcomes given the scope and attain the campaigns loved.

The choice to submit the marketing campaign to awards organizations was made to confront the trade with its personal hypocrisy. And ideally encourage executives to take motion.

“My hope is that, of all of the highly effective folks sitting in that room, at the very least a couple of of them go, ‘What am I doing to ensure that nothing like this ever occurs once more?’ ”, one of many contributors instructed The New Yorker. 

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