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China 360buy’s fundraising drive highlights IPO urgency

Chinese firm purchases online 360buy losing money, you need huge injections of money to feed its supply chain and cost rival Alibaba Group has more...

 

China 360buy's fundraising drive highlights IPO urgency

Chinese firm purchases online 360buy losing money, you need huge injections of money to feed its supply chain and cost rival Alibaba Group has more than doubled its market share.

left with one option -. Float before Taobao is

Analysts believe

a fundraising frenzy that attracted more than $ 2 billion in 18 months shows that s’ ready to do that.

His last series, where he announced Monday, has led to $ 700 million from Saudi Arabia, Prince Alwaleed bin Talal, and the Ontario Teachers Pension Fund tiger among investors.

“360buy the IPO in the next 6-12 months. Elan This is a question that is to say that they should try to get out before IPO Taobao and sucks all the oxygen out of the room,” said Michael Clendenin , managing director of consultants Redtech.

360buy

declined to comment on the IPO plans and evaluation.

Ontario stated that the last fundraising 360buy value of about $ 8 billion.

Alibaba Group, which owns Taobao Taobao Mall and Market, also declined to comment on the plans for IPO. However, in case of purchase of own shares Yahoo Inc. has signed last year, Yahoo has offered incentives such as Alibaba lists by the end of 2015.

If

360buy’s first engine, it can attract investors who want exposure to e-commerce in China. Be the first is crucial because the market is much preferred Taobao business model, and pounce on his actions they were selling, analysts say.

“I will be the Alibaba Group to buy, rather than 360buy. It is safer compared with 360buy” said Elinor Leung, head of Asia and the telecommunication the internet looking for brokerage CLSA.

“In terms of market share, Alibaba is the largest and strategy … not directly invest in costly logistics networks, but works as a platform for fair,” she said.

INCOME THIS YEAR

Taobao Mall owned 51 percent of China’s business-to-consumer market, while 360buy was 16 percent in the fourth quarter of 2012, according to data from Analysys International.

Taobao Mall has thousands of online stores, including Nike Inc. and Gap Inc. on its platform involved in the delivery itself, and makes money from advertising and subscriptions.

However, 360buy is a vendor-Amazon direct style that is competitive with stores such as Gome and Suning, which means that it must flow in warehouses in cash, shares and delivery.

Last August, CEO Richard Liu said he did not intend to make a profit on household electronics, a significant portion of its revenues for three years. But in January, said Liu 360buy profitable in the fourth quarter generally seen as a sign of the company quickly prepares to launch a share sale.

Alibaba Group, which Taobao Mall, Taobao and Alibaba.com property market is already profitable. In During the quarter April to June last year, it has more than doubled its net profit to $ 273 million in sales of which rose 71 percent.

While Taobao

money, 360buy costs. Cash, he appealed to be used to fund activities and investments, the company said.

Most of these investments in the logistics network and warehouse. Company has a team of more than 10,000 e-mail to be delivered in 360 Chinese cities, which are part of a plan to the point of the last delivery of the goods to check before returning buyers: a giant company is a huge country China

.

“360buy need a huge amount of money to spend in the construction of the logistics. Is this the right way? Amazon is like trying to connect the UPS to start,” said Clendenin Redtech the.