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Netflix exec says 85 p.c of recent spending will go in direction of unique content material

In case you had any doubts that unique content material is an enormous precedence at Netflix, Chief Content material Officer Ted Sarandos estima...


In case you had any doubts that unique content material is an enormous precedence at Netflix, Chief Content material Officer Ted Sarandos estimated that 85 p.c of the corporate’s whole spending goes to new reveals and films.

That’s in keeping with Selection, which reported on Sarandos’ remarks immediately at MoffettNathanson’s Media & Communications Summit 2018 in New York. He additionally mentioned Netflix has a 470 originals scheduled to premiere between now and the top of the 12 months, bringing the entire as much as round 1,000.

It’s most likely not stunning that the service is prioritizing originals. In spite of everything, Netflix appears to be highlighting a brand new unique each time I open it up, and opponents like Apple, Amazon and Hulu are ramping up their very own spending.

However the depth of Netflix’s library, which is achieved by licensing content material from others, has at all times appeared like a power — the truth is, a current research discovered that licensed content material generates 80 p.c of Netflix viewing in the US.

A part of the context right here is that most of the studios which have offered their content material to Netflix previously at the moment are both saving it for their very own streaming providers or seeking to elevate the costs.

And whereas motion pictures account for one-third of viewing on Netflix, Sarandos pointed to new, massive price range titles as one space the place it not is sensible for the streaming service to spend a ton of cash — as a result of when you actually wish to catch the newest blockbuster, you most likely already noticed it in theaters.

“We mentioned, possibly we are able to put the billion we’d put in an output deal into unique movies,” he mentioned.

Sarandos additionally sees a possibility to develop extra unscripted content material like Queer Eye, and to signal massive offers with high-profile showrunners like Shonda Rhimes and Ryan Murphy.

Netflix had beforehand projected that it could spend $ 7 billion to $ eight billion on content material this 12 months. And simply immediately, Netflix introduced that it’s renewing Misplaced in House for a second season (we have been followers of season one) and picked up 10 After Midnight, a horror anthology sequence from Form of Water director Guillermo del Toro.

Netflix cuts original TV deal with DreamWorks


LOS ANGELES (AP) â €? Netflix announced Monday that it would offer new television DreamWorks Animation in 2014 in what the company described as the biggest deal ever for the latest original content.

Although financial details were not disclosed, Netflix Inc. said the deal includes more than 300 hours of new TV episodes to a multi-year agreement. Analysts estimate that the agreement can be hundreds of millions of dollars over time.

operation is a major coup for both companies. It helps Netflix compete with premium channels like HBO and Showtime, DreamWorks and indicates a potentially lucrative market for his performances as he tries to get rid of the dependence of two or three big budget films a year.

“This is undoubtedly a revolutionary agreement,” said Tuna Amobi, an equity analyst at Standard & Poor’s, which covers both Netflix and DreamWorks Animation SKG Inc.

While concerns remain about how much the case will cost Netflix at the end, the company said that it can not start with the original series in the 40 countries where Netflix operates. This could help to spread as Netflix continues to expand abroad. Costs over a larger area and more subscribers

“The big question is whether this is an international catalyst in terms of subscriber growth will be,” said Amobi.

Investors welcomed the deal as a victory winner. Netflix shares rose $ 15.24, or 7.1 percent, to close at $ 229.23 Monday, while DreamWorks shares rose 93 cents, or 4 percent, to close at $ 23.74.

Netflix strengthen doubling down on original programming for children, hoping to push her to become a brand of family entertainment. New content should alleviate some of the pain of loss shows a series of children’s network Nickelodeon ‘Viacom Inc., including future episodes of “Dora the Explorer” which Amazon.com Inc. snapped up by its streaming service in early June

The agreement enables DreamWorks significantly accelerate television production currently produces only ‘Dragons:. Riders of Berk “for Cartoon Network, which is a series of 20 episodes of 23 minutes each completed?? Less than 8 hours of content via a? March

A second season of” Dragons “is scheduled for release in the fall, and Netflix has already signed a contract with DreamWorks for a series based on his new film, “Turbo.” But the case that some new series will begin the business standard length of five to seven years each year industry.

new series will be based on characters or future success of the film, the past as “Shrek” franchise hits or more, including hundreds of characters such as “Casper the Friendly Ghost,” which DreamWorks has acquired the Media classical past July for $ 155 million.

The new DreamWorks shows are not likely to walk on land already covered by existing television shows, according to the spokeswoman Allison Rawlings DreamWorks.

licenses> all characters from DreamWorks ‘Kung Fu Panda’,” Madagascar “and” Monsters vs. Aliens “on Nickelodeon Viacom, the original television production of animation shows was based on these films since 2008.

The multi-year agreement in principal secret Netflix dedicated to “House of Cards,” a political drama starring Kevin Spacey, which debuted to rave reviews on Netflix in February.

Netflix is ​​adding original programming to the list of older movies and TV shows repetitions, and is preparing to launch the Jenji Kohan-created “Orange is the new black” next month. The company said that in the coming years, the expenditures include the original content less than 10 percent of the $ 2 billion in annual costs of the content.

Netflix increased attention to children’s programs is regarded as a departure from the tactics of the pay-TV channels, high-end traditional like HBO, Starz and Showtime, including original shows tend to be adapted to adults. Also slopes competition for children viewers with Amazon, which last month announced that it will produce three new original shows for children are members of Amazon Prime service plan.

Netflix said it has 29.2 million subscribers streaming video in the United States and 7.1 million internationally at the end of March. These figures are up 5.8 and 4.1 million a year earlier, respectively.

In December, Netflix announced that it would offer Disney films, starting with movies released in 2016. He refused to enter into such an agreement for the rights of Sony films of 2016, which was maintained by Starz.

The reaction of investors

was not unequivocally positive. Analyst Rich Tullo brokerage Albert Fried & Co. said he doubts that DreamWorks has the capacity to produce. More than one or two new series per year

“It is physically impossible without the content being spread over 10 years,”

he said. Television Life is not guaranteed, and it is not clear that this will compensate for the loss of contents Nickelodeon Netflix, he said.

“Will they lose two million subscribers from the loss of the contents of Nickelodeon It is also possible,” he says.

Netflix is ​​gradually shifting where it the money? preferably exclusive and original content on emissions that occur elsewhere, as the case was with the Starz content and Viacom. He left two of these agreements expire.

company studied viewing habits of its subscribers to ideas to determine whether the program is likely to collect a success in his service and how to pay. But have not been winners all the choices.

“Arrested Development” began last month, Netflix shares fell more than 6 percent, as critics have been mixed reviews. Monday gains more than offset the lost ground.