Yahoo CEO says Microsoft search deal underperforms

Yahoo Inc. CEO said Marissa Mayer's research partnership with Microsoft Corp. company not the gain in market share to provide or increase revenue a...


Yahoo CEO says Microsoft search deal underperforms

Yahoo Inc. CEO said Marissa Mayer’s research partnership with Microsoft Corp. company not the gain in market share to provide or increase revenue as it should.

“One of the points of the alliance is that we collectively share gains rather than simply exchanging with each other,” says Mayer Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday.

In his first appearance at an investor conference since taking the reins of the struggling web portal in July, Mayer said that it is intended for a wide range of mobile applications to cut and repeated his focus to entice consumers to spend more time on Yahoo properties online, to see more money making ads.

“I’m not confused. Our biggest problem at the moment is business printing. Basically, we can develop impressions, we can see the growth happening here,” says Mayer.

Yahoo shares ended regular trading session Tuesday up 31 cents to $ 21.21.

Mayer, 37, took over after a tumultuous period when former CEO of Yahoo Scott Thompson resigned after less than 6 months to work in a controversy over his academic qualifications and in which the co-founder of Yahoo Jerry Yang has resigned from the board and to cut ties with the company.

Yahoo revenue in 2012 remained stable from year to year, about $ 5 billion, down from about $ 6.3 billion in 2010.

“We must see that the monetization works best, because we know he can, and we saw the other competitors in the space to illustrate how it can work,” says Mayer of the research agreement with Microsoft.

Yahoo and Microsoft have entered into a research partnership of 10 years in 2010, in the hope that their efforts can make a more competitive challenge to Google Inc., the search engine world No.1 to build. But partnership has not met expectations.

Google remains the dominant search engine, with a share of 66.7 per cent market share in the United States in December, almost unchanged from 66.6 percent share two years earlier, according to comScore online analytical company.

Microsoft and Yahoo had 16.3 percent equity share was 12.2 percent in December, reversing two years earlier, when Yahoo search U.S. was 16 percent and Microsoft, 12 percent of the shares.

Yahoo shares rose more than 30 percent since Mayer took over in July, reaching the highest level since 2008.

Analysts say that part of the increase was driven by significant stock buybacks, using the product of an agreement of 7.6 billion selling half of its 40 percent Chinese Internet company Alibaba Group.

Mayer said she saw the company’s relationship with Yahoo Japan, which is partly owned by Softbank as “strategic” for the company. Previously Deputy CEO, Yahoo had initiated discussions not “earn” its nearly 35 percent stake in Yahoo Japan.

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